Course Aims & Objectives

Instead of providing broad based knowledge on the industry, this course is designed to provide business know-how for managers and aspiring business owners.  The aims are to:

• Provide holistic learning in management of businesses such that graduates are able to integrate management skills for different business functions effectively.

• Adopt a structured and practical approach to develop expertise in managing business.

• Develop a competent pool of people who understand the functional management of a enterprise.

• Raise the standards of businesses in providing products and services through effective business management.

 

The objectives of this course are to impart students with the knowledge on:

• the global scope, development and challenges of the business industry.

• the key business operations and processes within the industry.

• the business as well as management technical know-how and soft skills to operate a business effectively.

• The analysis of global and national situations influencing the business scene and how business plan should be adjusted to cope with the current industry condition.

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Develop key skills

• Knowledge and understanding

• Data collection and analysis

• Ability to work

• Communication and presentation skills

• Interact and organize skills

• Comprehensive ability and creativity

• Ability to manage tasks and solve problems