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Course Aims & Objectives

Instead of providing broad based knowledge on the industry, this course is designed to provide business know-how for managers and aspiring business owners. The aims are to:

  1. Provide holistic learning in management of businesses such that graduates are able to integrate management skills for different business functions effectively.

  2. Adopt a structured and practical approach to develop expertise in managing business.

  3. Develop a competent pool of people who understand the functional management of a enterprise.

  4. Raise the standards of businesses in providing products and services through effective business management.

The objectives of this course are to impart students with the knowledge on:

  1. the global scope, development and challenges of the business industry.

  2. the key business operations and processes within the industry.

  3. the business as well as management technical know-how and soft skills to operate a business effectively.

  4. The analysis of global and national situations influencing the business scene and how business plan should be adjusted to cope with the current industry condition.

Learning Outcome
On successful completion, students will be able to:

  1. get an overview of the business and entrepreneurial industry;

  2. understand the environment that influences businesses;

  3. understand the relevant theories, principles and practices applicable to the structure and organisation of businesses;

  4. appreciate the importance of skilful and creative management practices for dynamic businesses;

  5. work effectively as an individual and in groups through the development of key skills;

  6. adopt an enquiring and reflective approach to learning.

The objectives of this course are to impart students with the knowledge on:

  1. Knowledge and understanding

  2. Data collection and analysis

  3. Operational

  4. Communication and presentation

  5. Interactive and group skills

  6. Synthesis and creativity

  7. Managing tasks and problems solving

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