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A.   Title of Course


        Diploma in Business Administration


B.    Overview


       The business industry continuously faces varied and dynamic challenges and opportunities. The Diploma in               Business Administration integrates modern business administration skills and knowledge essential to efficiently         manage a business or in Business development.


The Diploma in Business Administration course explains the management theory based on traditional and contemporary theories and knowledge, skills and techniques of management. It utilizes relevant case studies in our class discussion to improve student’s learning ability such as problem analysis and problem solving. The course help students develop managerial skills in confronting uncertainties, correlating rising costs of managing business and technological advancement, as well as preserving values in a highly competitive environment.


This diploma course is suitable for those who aspire to develop a successful business or venture in the area of business development. It is also appropriate for industry personnel who wish to reinforce their knowledge and attain a professional qualification as a booster for their career advancement.


C.     Objective


  • The course aims:

  • To explain management theory based on traditional and contemporary theories and knowledge, skills  and techniques of management.

  •  To ensure students understand the basic theory and technique of management. 

  •  To understand the history and the development of theories and ideas of management.

  •  To master the basic functions of management such as planning, organizing, leading and   controlling among others as well as their correlation.

  •  To be able to grasp and appreciate the analytical skills of management environment and method.

  •  To be able to understand the organization’s mission, vision, objectives and other management goals

  •  To be able to grasp the basic knowledge of human resource in recruitment and training.

  •  To be able to understand the theory of inspiration and the method of innovation.  


D.      Course Structure


a.        Course Outline


   The course consists of 6 modules:

  1. Principle of Management

  2. Human Resource Management

  3. Marketing

  4. Business Communication

  5. Financial Accounting

  6. Organizational Behaviour


Principle of Management

This module discusses the basic function of management, it explains the basic theory and the relevant skills and knowledge, techniques of management, and combines with case studies to promote student’s ability of analyzing and problem solving skill. After completing the module, students should grasp the basic theory and technique of management; understand some historical development of theories and ideas of management; master the basic function of management such as planning, organizing, leading, controlling, etc. As well as their correlations; be able to gasp the analytical skills of management, work environment and method; know how to set up management goal; be able to grasp the basic knowledge of human resource in recruitment and training; grasp the theory of inspiration and method of innovation.


Human Resource Management

The main content of this module covers human resource management, introduction, planning, analysis, recruitment and employment, performance management, compensation management, training, career development, labour relationship and human resource management in a cross-culture environment. After completing the module, students should grasp the basic theory and method of human resource management, and understand the common procedure of human resource management in companies.



This module explains the theory, knowledge and skills and techniques of marketing. It combines with case studies to help students build the ability to analyze problems with problem solving skills. After completing the module, students should be able to understand the basic concepts of marketing, marketing management, analysing the marketing environment, market and market research, forecasting, consumer behaviour, competitors and competition strategies. This would include marketing in a target market, product analysis, marketing strategies, pricing decision, pricing strategic choice, marketing channels, selection and management, promotions, promotion strategies, corporate identity and design, and crisis management.


Business Communication

This module promote the understanding of key concepts of business communication as it applies to today’s organizations. After completing the module, students will be exposed to the different frameworks of studying and understanding the various foundation of business communication and application of the three step of writing process and the crafting of brief message for reporting and oral presentation.


Financial Accounting

Financial Accounting covers basic theory and methodology of financial accounting. The module detailed explanation about the accounting issue in the enterprises’ daily activities, which includes accounting information, accounting and financial calculation and report, all of whom are attributed by the fluctuation of the six accounting elements - assets, liability, equity, income, cost and profit. After completing the module, students would understand and learn about the basic accounting theory and accounting method so that they could perform an accounting or financial related work in an actual business transactions in companies and be able to prepare and generate any accounting report.


Organizational Behaviour

Organizational behaviour  (OB) is the ‘study of human behaviour in organizational settings, the interface between human behaviour and the organization, and the organization itself’. OB  research can be categorized in at least three ways, including the study of:

  1. Individuals in organizations (micro-level)

  2. Work groups (meso-level - between micro and macro levels)

  3. How organizations behave (macro-level)

Upon completion of the module, student will have a better idea how to work alone and in group with their fellow colleague and form a strong team.


b.     Scope of Study


Principle and theories, case studies


c.     Delivery Mode


        Classroom lectures, group discussion (case studies) and presentation


d.     Commencement Dates / Intakes


         Please click to view intake dates

e.      Course Duration


         The course duration is 6 months of institutional training – Full-time

         Maximum allowable period to complete the course is 12 months from date of course commencement


f.      Class Period



Monday to Friday

3 contact hrs per session, 5 sessions per week

15 contact hrs per week

Total Contact Hours = 360 hours


g.     Course Fees


        Click to view course fees-Full Time


h.      Payment Mode


Click to view details on payment mode

         For further information or clarification, please call our Student Support   

         Services Officer at +65 6221 0603


i.      Assessments


        100% Assignment


j.      Assessment Methods




k.     Assessment Grading Criteria







l.     Expected Examination Results Release Date


        Assessment results shall be released within 3 months upon completion of the last assessment.


m.    Qualification Award


        Diploma in Business Administration awarded by Exerceo Business International College


n.     Graduation Requirements


         Must pass all module assignments


o.       Teacher Qualifications


  The Committee for Private Education (CPE) is duly notified on all teachers in Exerceo Business                          International College.  All teachers have the required qualifications. Please refer to Our Teachers list in the        website for more details.

  Average Teacher-Student Ratio is 1:30

  Please note that the maximum number of students in the classroom is subjected to the maximum allowable        seating capacity  

p.      Progression Pathway


  Diploma in Business Administration                   Higher Diploma in Business Management 



 E.     Entry Requirements


           Age: Minimum 16 years old


           Academic: Minimum 3 passes at GCE ‘O’ Levels or completion of High School or equivalent or


          Language Proficiency:   Pass in English at GCE ‘O’ Levels or High School or equivalent


Diploma in Business Administration

CPE  Registration Number: 200918181G 
Valid: 31-8-2017 to 30-8-2021


EduTrust Cert No.EDU-3-3149

Validity:  26-11-2019 to 25-11-2020



47 Beach Rd, Kheng Chiu Building, #04-00,

Singapore 189683

Student Affairs/General Enquiries:

​Businee Time:

Monday to Sunday 10am to 10pm
Closed on saturday

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