CPE  Registration Number: 200918181G 
Valid for 4 years from 31 August 2017 to 30 August 2021

 

EduTrust Cert No.EDU-3-3149

EduTrust Award Validity Period 26-11-2018 to 25-11-2019

 

Address:

47 Beach Rd, Kheng Chiu Building, #04-00,

Singapore 189683


Student Affairs/General Enquiries:
admin01@ebs-edu.com

Contact us:

MS Sunny (尚老师)                94564243

MS 小钰老师                             92366153

Ms Hester(黄老师)              81077219

Ms MIA                                      87809536

​Mr Dean (张老师)                  85027360

MS TIAN HUI(田老师)         91540003

Post-graduate Certificate in Management and Leadership

Course Introduction Course Aims & Objectives

The objectives is to advance students to develop higher and more complex managerial skills in confronting economic uncertainties, correlating rising costs of managing business and technological advancement, as well as preserving values in a highly competitive environment.    

 

Upon completion of all the modules of this course,students will be able to:    

  • Understand the relationship between organisational structure and culture  

  • Understand different approaches to management and leadership 

  • Understand ways of using motivational theories in organisations 

  • derstand mechanisms for developing effective teamwork in organisations. Un

  • Understand the concept and process of marketing 

  • Be able to use the concepts of segmentation, targeting and positioning 

  • Understand the individual elements of the marketing mix 

  • Be able to use the marketing mix in different contexts. 

  • Be able to use a variety of sources for the collection of data, both primary and secondary 

  • Understand a range of techniques to analyse data effectively for business objectives and purposes 

  • Be able to produce information in appropriate formats for decision making in an organisational context 

  • Be able to use software-generated information to make decisions in an organisation. 

  • Understand how to select a research question 

  • Be able to conduct a literature review 

  • Understand techniques used to interpret data in a research proposal 

  • Be able to choose the appropriate methodology to research the question