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Post-graduate Certificate in Management and Leadership

Course Introduction Course Aims & Objectives

The objectives is to advance students to develop higher and more complex managerial skills in confronting economic uncertainties, correlating rising costs of managing business and technological advancement, as well as preserving values in a highly competitive environment.    


Upon completion of all the modules of this course,students will be able to:    

  • Understand the relationship between organisational structure and culture  

  • Understand different approaches to management and leadership 

  • Understand ways of using motivational theories in organisations 

  • derstand mechanisms for developing effective teamwork in organisations. Un

  • Understand the concept and process of marketing 

  • Be able to use the concepts of segmentation, targeting and positioning 

  • Understand the individual elements of the marketing mix 

  • Be able to use the marketing mix in different contexts. 

  • Be able to use a variety of sources for the collection of data, both primary and secondary 

  • Understand a range of techniques to analyse data effectively for business objectives and purposes 

  • Be able to produce information in appropriate formats for decision making in an organisational context 

  • Be able to use software-generated information to make decisions in an organisation. 

  • Understand how to select a research question 

  • Be able to conduct a literature review 

  • Understand techniques used to interpret data in a research proposal 

  • Be able to choose the appropriate methodology to research the question

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