A. Title of Course

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      Diploma in Business Administration and Skills (Mandarin)

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B. Overview

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     The business industry continuously faces varied and dynamic challenges and opportunities. The

     Diploma in Business Administration and Skills integrates modern business administration skills

     and knowledge essential to efficiently manage a business or in business development.

     By the main line of basic function of management, this course explains the basic theory,

     knowledge and skills and techniques of management, and combines with case study to promote

     student’s ability of problem analyzing and solving. The course will help students develop

     managerial kills in confronting economic uncertainties, correlating rising costs of managing

     business and technological advancement, as well as preserving values in a highly competitive

     environment.

     This diploma is suitable for those who aspire to develop a successful business or venture in the

     arena of business development. It is also appropriate for industry personnel who wish to

     reinforce their knowledge and attain a qualification to boost their career advancement.

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C. Objective

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     The course aims:

      a. To equip students with the basic theory and technique of management;

      b. To have a knowledge on the history of the development of theories and ideas of

          management;

      c. To master the basic function of management such as planning, organizing and leading;

      d. To equip students with the analytical skills of management environment and method;

      e. To equip students with the knowledge to set up the management goal;

      f. To understand the basic knowledge of human resource in recruitment and training; and

      g. To understand the theory of inspiration and the method of innovation.

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D.  Course Structure

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a.    Course Outline

 

       The course consists of 5 modules:

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       i. Principal of Management

       ii. Human Resource Management

       iii. Marketing

       iv. Introduction to Statistics

       v. Business Communication

       vi. Entrepreneurship

       vii. Financial Accounting

       viii. Organizational Behaviour

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Principle of Management

This module equips the students with the explanation of the basic theory, knowledge, skills,

and techniques of management, and combines with case study to enhance student’s ability

of problem analyzing and solving. The module covers the following:

i. Basic theory and technique of management;

ii. History of the development of theories and ideas of management;

iii. Basic function of management such as planning, organizing, lead, control, etc. As well as

      their correlations;

iv. Basic knowledge of human resource in recruitment and training; and

v. Theory of inspiration and method of innovation.

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Human Resource Management

This module equip students with the basic theory and method of human resource

management, and know the common procedure of human resource management in

companies. The module covers the following:

i. Introduction to human resource management;

ii. Planning;

iii. Analysis;

iv. Recruitment and employment;

v. Performance management;

vi. Compensation management;

vii. Training and career development;

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Marketing

This module equips students with the basic theory, knowledge, skills and techniques of

marketing, combines with case study to enhance student’s ability to problem analyzing and

solving. The module covers the following:

i. Basic concepts of marketing;

ii. Marketing management;

iii. Analysis of marketing environment;

iv. Market research and prediction;

v. Customer behaviour;

vi. Competitors and competition strategies;

vii. Marketing in a tight market;

viii. Product analyzing and marketing strategies;

ix. Price decision and price strategic choice; and

x. Marketing channels as well as it’s selection and management;

xi. Promotion of product and selection of promotion strategies; and

xii. Corporation identity design and treatment with the crisis when organization encountered.

xiii.Labour relationship and human resource management in a cross-culture environment.

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Introduction to Statistics

This module aims to equip students with a basic knowledge and understanding of business

2statistics.

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Business Communication

This module aims to promote an understanding of key concepts of business communication

as it applies to today’s organizations. Students will be exposed to the different frameworks of

studying and understanding foundation of business communication and apply the step in

writing process for crafting brief message for reporting and oral presentation.

Entrepreneurship

Entrepreneurs are the creators and builders of new ventures that only fulfil their own dreams,

bring them huge fortune but also make a strong impact on the society and improve the lives

of people.

Upon successful completion of the course, you would have a good understanding of

entrepreneurship; the issues encountered on the entrepreneurial journey; and most

importantly, how you can become an entrepreneur yourself.

Specially the course covers aspects of accounting and finance essential for entrepreneurial

venture, basic concept on commercialization of technology, management of intellectual

property and entry and exit strategies.

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Financial Accounting

This module equips students with detailed explanation about the accounting issue in

enterprises’ daily activities, which includes accounting confirmation, calculation and report, all

of whom are caused by the fluctuation of the six accounting elements- assets, liability, equity,

income, cost and profit. This course intends to help students learn about the basic accounting

theory and accounting method so that they can account for actual business transactions in

companies and provide the accounting report accordingly at work.

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Organizational Behaviour

Organization behaviour is ‘the study of human behaviour in organization settings, the

interface between human behaviour and the organization, and the organization itself’. OB

research can be categorized in at least three(3) ways, including the study of:

1. Individuals in organizations (micro-level)

2. Work groups (meso-level)

3. How organization behave (marco-level)

Upon completion of this course, student will have a better idea how to work along with their

fellow colleague and form a strong team.

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b.     Scope of Study

 

Principles, theories, methodologies and skills

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c.    Delivery Mode

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Lectures, tutorials, discussions and researches

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d.     Commencement Dates / Intakes

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Please click to view intake dates

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e.     Course Duration

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         Full-time

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Duration: 6 months

Contact hours: 240 hours

Maximum allowable period to complete the course is 12 months from date of course commencement

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Part-time:

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Duration: 10 months

Contact hours: 160 hours

Maximum allowable period to complete the course is 20 months from date of course commencement

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f.       Class Period

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Full-time

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Monday to Friday

3 contact hrs per session, 5 sessions per week

15 contact hrs per week

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Part-time

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2 contact hours per session, 2 sessions per week

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g.     Course Fees

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Click to view course fees-Full Time

Click to view course fees-Part Time

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h.     Payment Mode

 

Click to view details on payment mode

For further information or clarification, please call our Student Support   

Services Officer at +65 6221 0603

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i.      Assessments

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100% Assignment

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j.      Assessment Methods

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